Rewind to 2009. The smartphone was the new best thing and a social symbol that defined who’s connected and cool and who isn’t. People called them “handhelds.” They provided endless entertainment with games, text messages, a camera and full access to the internet, it was everything. And the world was obsessed with them.
So we built a creative strategy that touted an even more elevated “handheld” experience with CA Lottery Scratchers.
