Harbour Surfboards has a 50 year history of creating hand crafted boards. Each one a unique design, a thing of beauty and in many ways a work of art. Owning one comes with pride, appreciation and in some cases, even love. Harbour Surf Day was started as way to celebrate that. This campaign takes a look at the affection real owners have for their board and entices others to come and fall in love for themselves.
A week before the event, the posters were published across social to tease interest. They were instantly liked, shared and discussed within the community. After, they were used as window display installations and continued to bring smiles and positive attention.
