VANS Athlete Social Series
We redefined the social media strategy for the Vans Triple Crown in Hawaii. How? By showing the side of surfing that happens outside the water. With 40+ videos featuring athlete personalities, we surprised consumers with authentic looks into the zeitgeist of life on the North Shore between competition days.
Results
7M total views (all organic)
2X our average views from beginning to end
Contributed to 11% audience growth for final event
