WSL Championship Tour
Situation
To create efficiencies for marketing across a season, a formatted template approach was built to deliver on the volume of campaign assets. In doing so, the creative executions lacked the energy of the sport. Core consumers called us out as being too corporate, that we lacked a voice, that communications from the league felt transactional. We listened and built a plan to address it in the off season.
Brief
Bring back the energy. Win with fans and athletes.
Solution
Be bold. Make statements. Speak like a fan. And develop a fresh visual language that can deliver the message.
Championship Tour :60
Brand Toolkit
Event Email Templates
Event Tune-In Promo :15
Event Display Ads
WSL Fantasy Promo
Social Templates
WSL Store Promo :15
WSL Store Apparel Design
