It Takes A Tour To Make A Title
Context
The World Surf League is a media platform showcasing elite high performance surfing. The WSL Championship Tour is their premium product featuring the world’s best surfing on the world’s best waves.
Challenge
For decades the tour was a series of 10 disconnected events, each one independently ran and broadcasted.
Solution
In 2014 the WSL took over the tour and offered consumers a single destination to see events. We built It Takes A Tour To Make A Title. A season long narrative that connected events, athletes, motivations, hometowns, and nations to the World Title.
Outdoor
